uCOACHu Digital Refresh

uCOACHu is a global app, empowering golf enthusiasts with their own on demand golf swing analysis and personalised improvement plans to transform their golf game. Initially approached with developing a marketing strategy, we then partnered with uCOACHu to enhance their overall app and website visual experience. As a new product, uCOACHu found that 50% of users were dropping off after signing up, and it was critical for their onboarding experience to be enhanced, along with their website. Using research and insights, we developed a new user flow, simplifying the process and enhancing the existing brand with cleaner fonts, friendlier colours and design systems. Copywriting across all touch points helped to create a closer connection with potential users and increase engagement with reward and recognition. 

Animation of the uCOACHu logo creates a slicker in-app experience, whilst the new website focusing on app signups as a conversion has had an incredibly positive response. Overall, the UX & UI enhancements so far have seen a huge increase in user sign-ups and retention.