NZ Proud Franchise Sales Campaign

NZ Proud is a Property Improvements Company in the lower North Island providing renovation, extension and design services. 

When we began working with NZ Proud one of their key business goals was to franchise. They needed their brand elevated and streamlined to help this transition in their business run smoothly from a brand perspective. After working with them to refresh their brand and build a new website we were given the opportunity to develop a marketing campaign focused on selling franchises in three initial regions. We first developed a campaign strategy supported by conceptual thinking for key messaging for marketing material, along with channels, assets and budget. We then executed the campaign which included scripting, storying boarding and filming a suite of campaign videos, designing and copy writing a campaign landing page, developing meta ads, scripting radio ads and designing other campaign assets including flyers and presentations to be used by the NZ Proud team at trade shows and other events.

We managed the execution of all campaign assets including Google ads and Meta ads which were reviewed and optimised throughout the campaign based on analytics and insights.