Finman Brand Refresh & Marketing

Finman Accountants are a successful New Zealand accounting firm, who were in need of a brand refresh to reboot their leading marketing position. We kick-started the process by hosting a brand strategy workshop with the team, to establish their brand values and what set them apart from the competition. Using the findings, we developed a new brand strategy and refreshed visual identity. The identity focused on the company’s people - their biggest asset and what sets them apart. We developed key messaging including ‘our people are here for your people, and together we can make your business great’, along with a key tag line ‘with you every step of the way’. We photographed all staff members to capture their personalities authentically, and used this to present the firm in a new way.

The identity was rolled out across a brand new website build, and an extensive marketing strategy targeting two customer markets - local business owners, and local trades (aka tradies). We wrote, produced and filmed social media videos with talent on location, wrote radio ads, designed billboards, trade stands, press ads, and developed a suite of slick new business collateral. We loved being a part of this comprehensive project bringing Finman’s vision for the future to life.