Clear Head Drinks Brand Identity, Content & Marketing

Clear Head Drinks is New Zealand’s first non-alcoholic drinks online store. As their brand partners, we developed their brand strategy, identity, and brand assets for their official launch at Beervana - New Zealand’s premier celebration of good beer. 

With the business being a ‘first ever’ for an emerging market, the brand undoubtedly needed to turn heads. We developed a fresh, bold, and playful brand using a colour palette that evokes ideas of health, summer, and fun. Just as important as the creative, the brand messaging was designed to talk directly to potential customers in a witty and engaging way. 

To sell exclusive non-alcoholic brands from around the world, we designed and built a detailed Shopify e-commerce site, and thoughtfully considered the customer journey and communication strategy throughout each interaction the brand will have with its audience. 

To launch the brand at Beervana, we designed custom stand graphics and event collateral, including branded uniforms, pull up banners, tasting menus, competition flyers, and a wholesale catalogue. 

A key part of any brand’s communication strategy is its approach to social media. We built a robust content plan and created custom photography and videography to build an authentic following. We loved bringing this project to life, and we’re excited to share more to come with this exciting new partnership. 

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